(Orlando Sentinel) - Looking to expand on its Hannah Montana success, Disney Channel is dabbling in magic with its newest sitcom tonight. “Wizards of Waverly Place” mixes spells, special effects, child actors and a fondness for vintage sitcoms such as Bewitched. Wizards, which debuts at 9:30 tonight, is Disney Channel's most important project since High School Musical 2. The series focuses on a father who trains his daughter and two sons in magic. If Hannah Montana floats the fantasy of being a pop star, Wizards counters with another potent idea. "What kid wouldn't want to have magical powers to navigate the difficult times of being a teen?" said Adam Bonnett, senior vice president of original programming at Disney Channel.
The crucial cast member in Wizards is Selena Gomez, who plays Alex. Disney discovered Gomez when she was 12 during a national casting search in Austin, Texas. She has appeared on Hannah Montana and The Suite Life of Zack & Cody. She made three pilots for the channel. At 15, she understands the channel's appeal as a viewer and as a friend of Hannah Montana star Miley Cyrus.
Bonnett said he is not expecting another Hannah Montana with Wizards. "Hannah Montana is more than a show right now. It's a phenomenon," Bonnett said. "We're not in the business of launching phenomena. Our goal is to launch a hit show."
No comments:
Post a Comment